On Page SEO

Alex Zacco

March 12, 2023

On page SEO refers to the optimization applied to the content and structure of the actual website’s. This is done to improve web page visibility and ranking in search engine results pages (SERPs). Whereas, Off Page SEO is applied to external sources other then your website such as backlinking and local outreach.  By optimizing your website pages for search engines you can increase your website’s organic traffic. This will improve user engagement and generate more leads.


Here are some essential on page SEO techniques and best practices:

Content Is King

Without content a website is just a URL in digital space. To rank high in search engine results a website needs content that users will find useful.  The more useful the content the more likely new users will convert to returning users or to paying customers.

There are many factors to consider when creating content.  First thing you should do is…

Keyword Research

Before you start optimizing your website pages, you need to conduct keyword research. This will identify the keywords, and phrases, that your target audience is using to find the content related to your niche. There are many tools like Google Keyword Planner, SEMrush, and Ahrefs that do the heavy lifting. Its best to find the relevant keywords that have high search volume and low competition.

Writing Optimized Content

Your webpage content should be optimized for your primary and secondary keywords.  They should be included naturally in the content. When writing optimized content for a website there are  a few things to consider…

  • No Keyword Stuffing: Keyword stuffing is a outdated technique that SEO professionals would use to cheat the system.  It involves adding keywords as a many times as you can even when not appropriate. Search Engines have become too sophisticated for this and will greatly lower the rank of any site stuffing keywords.
  • Engaging & Informative: Content should engage the reader while providing useful information on the subject matter.
  • Well-Structured: structure your information in unique ways like have a bullet point list instead of a giant paragraph. Use videos and pictures to show information when possible.

Backend On Page SEO

on page seo

HTML Tagging

  • Title tags: Your title tags are the HTML tags that define the title of your webpage. Furthermore, they appear in the search engine results pages (SERPs) and the browser tab. You should optimize your title tags by including the primary keyword. It should be kept short and catchy to ensure that it accurately reflects the content of the webpage.
  • Meta description: Your meta description is the HTML tag that provides a brief summary of your webpage content. Also, it appears in the search engine results. You should optimize your meta description by including your primary keyword and keeping it under 155 characters. It should also be compelling to encourage users to click through to your website.
  • Header tags: Your header tags (H1, H2, H3, etc.) are HTML tags that define the headings and subheadings of your webpage content. You should use your primary keyword in the H1 tag, and the secondary keywords in the H2 and H3 tags. This will create a logical and hierarchical structure for your content.

Website Structure

Similar to how structuring content is important for SEO so is the structure of your website as a whole.  The structure of your website can dictate how user friendly it is, its performance on both desktop and mobile devices, and how all content is linked together.

    • Performance:  Even though performance seems like more of a development issue, it also is a strong ranking factor for search engines.  Make sure your website is performing well with tools such as PageSpeed Insights.
    • Internal linking: Your webpage content should be linked to other relevant pages on your website, to create a web of interconnected pages that guide users and search engines to your most valuable content. You should use descriptive anchor text to link to your other pages, and avoid overusing the same anchor text or linking to irrelevant pages.
    • Mobile-friendliness: Your website pages should be optimized for mobile devices to provide a seamless and enjoyable user experience. You can use Google’s Mobile-Friendly Test to check if your website pages are optimized for mobile devices.
website speed and website performance

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